You draw a boundary. We score every homeowner inside it on likelihood to sell in the next 90 days. You get the ones worth calling — with phone numbers attached.
Start with the ZIP codes you already work, or draw a custom boundary — a subdivision, a golf community, six streets around your last closing. Change it whenever your business changes.
Pre-foreclosure, FSBO, probate, expired listings and market area. Each one looks for a different reason a person sells, so you're not relying on a single model to catch everything.
Property records, ownership history, tenure, equity position and occupancy get pulled together into a single motivation score from 1 to 10. Then the record is skip-traced so you have a way to reach them.
Leads arrive ranked by score, so the decision about who to call first is already made. Each one is yours exclusively for 31 days — no other MyREIO agent can see it or work it in that window.
Speed to lead nurtureing tools you set your way. Kick off SMS, Email, Post Cards, and Campaigns all phone your phone.
Long tenure alone is noise. Long tenure plus a high equity position plus a life event is a pattern. The score is what happens when those get weighed together.
How long they've held it, measured against how long people typically stay in that market.
Whether selling would actually put money in their pocket, or leave them short.
The filings and changes that tend to precede a move.
Small repairs read differently than an addition. One is preparation, the other is commitment.
What nearby homes actually transacted for, and whether that beats expectation.
Owner-occupied and absentee behave differently. We cross-check rather than assume.
You don't get a name and an address and a wish of good luck. You get a graded record with contact information attached and a reason it surfaced.
If you engage it, it stays yours. If it's never worked, it returns to the pool after 31 days.
Territories are claimed one agent at a time.