Not every lead is worth the same call. MyREIO reads dozens of motivation signals on every prospect and hands you one honest number — so your time goes to the sellers most likely to transact, in order.
See how it works Start freeThe score isn't a black box. It sorts every lead into a tier that tells you exactly what to do next — and in what order to do it.
Multiple strong signals stacked at once. These are the sellers most likely to list soon — call first, while the window's open.
Clear motivation, high potential. Worth a personal reach-out and a spot at the top of your follow-up queue.
Real potential, longer timeline. Perfect for automated nurture and mail so you stay top-of-mind until they're ready.
Not yet — but the engines keep watching. The moment a new signal fires, the score updates and the lead resurfaces.
MyREIO weighs dozens of motivation signals across four categories. Every score comes with its reasons attached — so you always know why a lead is a lead.
Time-sensitive events that mean someone may need to move soon — a recent filing, a price drop, days on market climbing, a life event surfacing.
The financial picture behind the address — equity position, how long they've owned, absentee or vacant status, asking price versus real value.
The human reasons homes change hands — relocation, downsizing, estate changes, and other transitions surfaced from public and licensed sources.
How recent the signals are and whether the lead has already raised a hand — replied, clicked, or searched. Fresh and responsive rises to the top.
Let the score decide the order. Your best opportunity is always at the top of the list.
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